Katrina Kaif becomes the new face of Bonn Group & Americana Biscuits
Bonn has 39 years of experience and expertise in the food industry
- The Boon Group has reached another significant milestone in its expansion strategy with the addition of Katrina as its brand ambassador
- As a part of this association, the Bollywood actor will be seen promoting Americana Biscuits along with Bonn’s Bread & Bakery range on multimedia platforms
- The multi-media campaign featuring Katrina Kaif aims to enhance the Americana Biscuits & Bonn Bread & Bakery portfolio
Reporter Madhu Khatri
New Delhi, June 14, 2024: Bonn Group, one of the leading FMCG food majors in India, has announced Bollywood actor Katrina Kaif as its brand ambassador for both Bonn Breads & Bakery and Americana Biscuits. Katrina’s authenticity, versatility, and widespread appeal resonate seamlessly with Bonn’s commitment to excellence and quality in every product. Katrina brings high level of appeal to the brands she endorses; her association with Bonn Group & Americana Biscuits is expected to boost the Brand image and reach, and also attract younger and more diversified demographic.
Bonn is one of the dominant players in a variety of food categories including bread, biscuits, cakes, and cookies. Americana Biscuits is one of the fastest-growing brands for the Group, striving to drive aggressive growth in the coming years. The brand will execute a 360-degree campaign featuring a television commercial bolstered by the strong campaign in print, outdoor, online, and on-ground activations.
This strategic endorsement signifies a powerful alliance with both entities having remarkable legacies. Over these 39 years Bonn Group has got the pulse of changing consumerism and have successfully developed a wide product portfolio offering health, taste and consistent quality which has eventually made the brand as one of the most preferred brands in Bread & Biscuit Category across Hindi Speaking belt in India. Katrina Kaif is a living icon, and a role model for millions, has been at the top of fitness with exceptional performance standards and work ethics.
Bonn Group will roll out a multi-media campaign, featuring Katrina Kaif, for Americana biscuits, Bonn Bread and Bakery product range. The campaign showcase a robust assortment of diverse bread and biscuits, baked with love and care to resonate with the dietary preferences of modern consumers. Bonn Group offers a variety of healthy food products to discerning consumers across several Indian states and over 55 countries across three continents.
Amrinder Singh, Director, Bonn Group, said, “Katrina Kaif’s appeal and pursuit of excellence perfectly aligns with Bonn’s commitment to Quality, Health, and Wellness. Her credibility and popularity among diverse demographies will help raise awareness about the significance of Americana Biscuits, Bonn Bread and Bakery products while emphasizing Bonn’s unwavering commitment to quality and a superior line of edible products. This is the start of a new and exciting chapter as we remain committed to creating a testament to the brand’s dedication to the health requirements of the consumers without compromising the taste.”
“We are delighted with the Katrina’s association, we are looking at aggressive revenue growth in next two years, with Katrina Kaif as brand Ambassador; this would make brand more relatable with the target audience and also add lot of energy among the internal team as well as the entire Sales Channel. Katrina’s commitment to wellness aligns perfectly with our brand’s focus on delivering quality food and the health of our consumers without compromising on taste,” said Dawinder Pal, Head of Marketing, Bonn Group.
Campaigns for both Americana Biscuits and Bonn Bread will be showcased across various platforms, starting with print and broadcast media, followed by digital channels, outdoor advertising, and on-ground activations.
About Bonn:
BONN is a quality-driven FMCG Company founded over three decades ago in 1985 by the visionary Mr. Manjit Singh. The brand ‘BONN’ has become synonymous with Bread & Bakery in many cities in North India, where the company enjoys a dominant market share. The head office is based in Ludhiana. The group produces a range of food products, including Bread, Biscuits, Cakes, Rusks, and Cookies, that are sold in India and exported to about 55 countries on three continents.
The company, the winner of the National Award for Quality Products from the government of India, has certifications like HACCP by ‘DNV’ (a certificate body of the Netherlands) and ISO 9001:2000 certifications by ‘DNV.’ It is also approved by the Bureau of Indian Standards and has BRC Certification.
The company has 11 manufacturing plants spread all over north India. The company is fully integrated, having a fleet of more than 500 trucks and an in-house setup for developing packaging. BONN Group is a pioneer in starting the production of cookies on an industrial scale in India. The company is deemed the most preferred FMCG Food Brand with a Pan-India presence in the near future with bread, biscuits, Cake, Rusk, and other products.
Understanding the changing consumerism, the company has introduced La Americana Gourmet, which comes with “NO ADDED Preservatives,” targeting consumers looking for lifestyle food products, and House of Veda with a complete Organic Product range, including products like sweeteners, Pulses, Oils & Teas as of now.
